“Corporate Culture through Separation culture”
Corporate culture: many companies boast with this term, several overuse it, and others have reduced it to a mere ‘mood maker’.
The true value of a corporate culture is not revealed until an extreme situation occurs: separation from an employee, an entire department or even a business area.
The braid relationship between companies, employees, clients and investors is put to the test, and now the quality of the corporate culture is revealed by an emerging separation culture.
Separation can not be seen as an isolated event. It always has causes and effects (of both a corporate and personal nature).
Separation is a development process which must be systematically planned, managed and controlled using integrated communication, and everyone involved must be made conscious of this process through integrated communication. It is not differences which divide people, but rather how these differences, interest discrepancies and goal conflicts are dealt with.
The workshop puts the topic of severance into a new and complete context, and makes it even more clear that it has an effect on a company’s architecture, thus requiring it to be managed by integrated communication.
The Workshop Aims to:
- convey corporate culture as an integrated process
- Show the effects of severance
- Promote readiness for corporate communication
The Target Group
This workshop primarily addresses executives and employees within personnel management, members of top management, as well as anyone who wishes to responsibly manage and support the separation process as a change process.
Workshop Content
Corporate Culture
- Employee morale or orientation guidelines
- Context analysis
- Interdependencies, goal conflicts
- Self-learning systems
Separation Process
- How does each individual separation process (SOP/GOP) work?
- Influence on corporate culture
Corporate Communications
- Communication restraints
- Communication management; ‘integrated marketing’
- Tools and methods
Methods
Short presentations, discussion rounds and moderation, work with practical examples.
